Best-in-class creative from brands who earn a place in culture.

 
 
COCA-COLA unveils AI art platform and asks customers to make branded art
#CPG, #Food&Bev LT Squarespace #CPG, #Food&Bev LT Squarespace

COCA-COLA unveils AI art platform and asks customers to make branded art

Coca-Cola just introduced "Create Real Magic," a ground-breaking AI platform that combines OpenAI's GPT-4 and DALL-E technologies. This ground-breaking platform gives users in specific markets access to Coke-themed materials for generating AI-generated art. It was created in partnership with OpenAI and Bain & Company. For the chance to have their work displayed on digital billboards in London and New York City, artists can submit their works.

Read More
TWISTED TEA capitalizes on vasectomy March Madness surge with post-vasectomy underwear
#Food&Bev LT Squarespace #Food&Bev LT Squarespace

TWISTED TEA capitalizes on vasectomy March Madness surge with post-vasectomy underwear

As the nation gears up for March's biggest basketball tournament, vasectomy rates are experiencing a 30% spike, and TWISTED TEA, the No. 1 Hard Iced Tea brand, is capitalizing on this trend with a cheeky new product: Vasectomundies. Urologists and healthcare studies have linked the rise in vasectomies to the popular college basketball event, as men seize the opportunity to recover while binge-watching the games.

Read More
DOVE and LINKEDIN partner to combat hair discrimination in the workplace
#CPG, #Tech, #DEI LT Squarespace #CPG, #Tech, #DEI LT Squarespace

DOVE and LINKEDIN partner to combat hair discrimination in the workplace

Dove and LinkedIn have partnered to address race-based hair discrimination in the workplace through a campaign called #BlackHairIsProfessional. The partnership co-commissioned a study to investigate the effects of hair bias and discrimination on Black women in corporate settings, revealing that Black women's hair is two and a half times more likely to be perceived as unprofessional.

Read More