ARBY'S cooks up a 'Good Burger' special as the sequel sizzles on Paramount+

Arby’s is serving a slice of nostalgia with a side of innovation by partnering with the sequel to "Good Burger," the cult classic from the '90s. This clever co-branding move brings the fictional "Good Burger" meal to life, featuring Arby’s Deluxe Wagyu Steakhouse Burger, crinkle-cut fries, and a new strawberry shake. It's a strategic play to grab the attention of Gen Z and millennial audiences, blending a throwback to the beloved movie with Arby’s relatively new burger offerings.

The campaign isn't just about tantalizing taste buds; it's a savvy marketing move. With a limited media budget, Arby’s is stretching every dollar by creating a cultural moment rather than just another TV ad. This includes a complete makeover of one of their Atlanta locations to resemble the iconic "Good Burger" restaurant, complete with employee uniforms and the famous welcome line (‘welcome to Good Burger, home of the Good Burger, can I take your order?"‘). The campaign extends to ad spots, social media, and exclusive merchandise, ensuring that Arby’s doesn't just serve burgers but also serves up a memorable experience.

This isn't Arby’s first rodeo in creating buzzworthy moments. Remember their meat-scented loungewear and fry-flavored vodka? With an increased focus on digital media, Arby’s is shifting gears to connect more with younger audiences. This "Good Burger" collaboration is a perfect blend of pop culture and clever marketing, proving that sometimes, the best way to reach your audience is with a little help from a '90s classic.