CHILI'S brings back the '90s vibe with BOYZ II MEN singing the iconic Baby Back Ribs jingle

Chili’s is taking us on a nostalgic trip back to the '90s, and they're bringing Boyz II Men along for the ride. The famous restaurant chain is reviving its catchy "I want my baby back, baby back, baby back" jingle, but this time, with a smooth twist from the iconic R&B group. Fans who've long mistaken the group for the original singers of this earworm can now rejoice; they're finally lending their voices to the tune.

This isn't just a jingle revival; it's a full-blown '90s throwback. Chili’s and Boyz II Men are tapping into that sweet spot of nostalgia, celebrating a time when baggy jeans were cool, and the internet was just a baby. George Felix, CHILI'S chief marketing officer, says this campaign is all about honoring that era, including the legendary jingle that became synonymous with the brand's Baby Back Ribs.

What's cooking isn't just ribs, though. Chili’s is using this campaign to spice up its marketing game, showcasing fan-favorite menu items beyond their "core four." The ads will be sizzling across streaming services, online, and social media, and for those feeling extra creative, TikTok's duet feature is there to make your own jingle rendition. So, get ready to hum along as Chili’s and Boyz II Men take us back to a time when life was simpler, and ribs were a song away.