COORS LIGHT makes beer flavored popsicles for March Madness

COORS LIGHT is taking the term "chill out" to new heights this March Madness season by teaming up with legendary sports commentator Dick Vitale. The result? A limited-edition Dick Vitale ice pop that's sure to add a cool twist to your basketball-watching experience because it tastes like beer.

This frosty collaboration features Vitale's iconic catchphrases like "It's awesome, baby!" and "Diaper Dandy" on the packaging, making it the perfect icy treat for fans looking to score some extra fun during the games.

So, why not beat the heat and catch the madness with a COORS LIGHT Dick Vitale ice pop in hand? It's a slam dunk of a marketing move!