COCA-COLA unveils AI art platform and asks customers to make branded art

Coca-Cola recently launched "Create Real Magic," an innovative AI platform that merges OpenAI's GPT-4 and DALL-E technologies, a first in its field. This groundbreaking platform was developed in collaboration with OpenAI and Bain & Company, and it offers users in selected markets the opportunity to access Coke-themed elements for creating AI-generated art. Artists can submit their creations for the chance to have their work showcased on digital billboards in London and New York City.

By making the platform accessible to digital artists globally, Coca-Cola seeks to broaden the reach of its iconic brand imagery and high-visibility advertising materials. The campaign also underscores the company's dedication to the rapid exploration and implementation of AI technology.

A group of 30 creators will be invited to participate in the Real Magic Creative Academy at Coca-Cola's Atlanta headquarters, where they will collaborate on content creation.

The introduction of the "Create Real Magic" platform signifies the growing prominence of generative AI in the marketing industry. Additionally, it expands upon Coca-Cola's "Real Magic" brand initiative, which debuted two years ago and focuses on fostering human connections and celebrating the world of art.