Best-in-class creative from brands who earn a place in culture.
Pepsi says rum's real BFF isn't Coke, and they've got numbers to prove it
COCA-COLA unveils AI art platform and asks customers to make branded art
Coca-Cola just introduced "Create Real Magic," a ground-breaking AI platform that combines OpenAI's GPT-4 and DALL-E technologies. This ground-breaking platform gives users in specific markets access to Coke-themed materials for generating AI-generated art. It was created in partnership with OpenAI and Bain & Company. For the chance to have their work displayed on digital billboards in London and New York City, artists can submit their works.
TWISTED TEA capitalizes on vasectomy March Madness surge with post-vasectomy underwear
As the nation gears up for March's biggest basketball tournament, vasectomy rates are experiencing a 30% spike, and TWISTED TEA, the No. 1 Hard Iced Tea brand, is capitalizing on this trend with a cheeky new product: Vasectomundies. Urologists and healthcare studies have linked the rise in vasectomies to the popular college basketball event, as men seize the opportunity to recover while binge-watching the games.
COKE's "Real Magic: Masterpiece" campaign unites the world through art
With its most recent worldwide advertising campaign, entitled "Real Magic: Masterpiece," Coca-Cola is adding a dash of color to the world. This creative initiative is an attempt to connect with customers by praising the enchantment of Coca-Cola through the medium of art, which is understood by everyone.
GUINNESS launches epic toast video contest this St. Patrick's Day
Guinness is celebrating St. Patrick's Day this year by launching a month-long campaign centered around epic toasts. Participants are asked to submit videos of their best toasts on the website Toast.Guinness.com until March 24.