Best-in-class creative from brands who earn a place in culture.
HEINZ and ABSOLUT team up to launch tomato vodka pasta sauce
In order to release a limited-edition tomato vodka pasta sauce in the UK, Kraft Heinz has joined with Absolut Vodka. Wunderman Thompson Spain developed an advertising push for the campaign that includes out-of-home components and social media promotions with the hashtag #AbsolutelyHeinz.
COCA-COLA unveils AI art platform and asks customers to make branded art
Coca-Cola just introduced "Create Real Magic," a ground-breaking AI platform that combines OpenAI's GPT-4 and DALL-E technologies. This ground-breaking platform gives users in specific markets access to Coke-themed materials for generating AI-generated art. It was created in partnership with OpenAI and Bain & Company. For the chance to have their work displayed on digital billboards in London and New York City, artists can submit their works.
VAN LEEUWEN and HIDDEN VALLEY team up for ranch flavored ice cream
Van Leeuwen and Hidden Valley Ranch have collaborated to produce a ranch dressing-flavored ice cream, available in Walmart from March 20 to May 28. The limited edition flavor is a surprising mix of sweet and savory, with notes of buttermilk, herbs, and sweetness, perfect for those who love salty snacks.
COKE's "Real Magic: Masterpiece" campaign unites the world through art
With its most recent worldwide advertising campaign, entitled "Real Magic: Masterpiece," Coca-Cola is adding a dash of color to the world. This creative initiative is an attempt to connect with customers by praising the enchantment of Coca-Cola through the medium of art, which is understood by everyone.
DOVE and LINKEDIN partner to combat hair discrimination in the workplace
Dove and LinkedIn have partnered to address race-based hair discrimination in the workplace through a campaign called #BlackHairIsProfessional. The partnership co-commissioned a study to investigate the effects of hair bias and discrimination on Black women in corporate settings, revealing that Black women's hair is two and a half times more likely to be perceived as unprofessional.