VASELINE creates online database designed for people of color

#CPG#DEI#Skincare
Written By Jared Gibbons

When people of color go online to search for skin-care information, the results they’re typically shown are oriented toward caucasion people. In an effort to reverse that inequitable pattern, Vaseline partnered with HUED to introduce “See My Skin”—billed as the only online database designed to search for information about skin conditions and skin care based on skin of color. The idea was to connect people of color with the proper care they deserve.

Jared Gibbons

I design and develop Squarespace websites.

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