TROPICANA produces cereal meant for OJ instead of milk

Tropicana understands the importance of speaking to consumers’ lifestyles (and in so doing build equity with them), which is why the orange-juice brand keeps its eyes open for opportunities to create limited-time pairings with other products. The latest such pairing dropped May 4 (on National Orange Juice Day, no less) in the form of a honey-sweetened almond-cluster breakfast cereal meant to be drowned in OJ rather than in milk. Called Tropicana Crunch, the new cereal has already been tried by 15 million Americans (the total populations of New York City, Los Angeles, and Chicago combined).