TROPICANA got the idea for a fun tool by listening to mimosa fans’ social chatter

A ubiquitous cocktail known as one of the easiest to make was further simplified with the recent rollout of a mixing aid from Tropicana. The orange juice-brand came up with this accessory after paying attention to the social media chatter of mimosa fans who had been exchanging ideas about how to mix the perfect mimosa (a key ingredient is, of course, orange juice). Tropicana’s contribution to the conversation is basically a pump sprayer that screws onto the brand’s 12-ounce bottle. The nozzle can be adjusted to dispense either a mere hint of orange juice or a more substantial quantity in the form of a spritz or a shower. It’s purely a novelty item (as opposed to a must-have bar-top tool), but Tropicana is expecting it to be a hit nonetheless.