LIQUID DEATH turned a pair of Internet trolls into fans by tasering them

Canned water brand Liquid Death found a clever way to make friends with two of its biggest online enemies. Like any brand on social media these days, Liquid Death attracts its share of trolls. So rather than resort to blocking, Liquid Death extended an olive branch (well, more like an electrode) to a couple of its most obnoxious bete noirs and offered them each $1,000 if they could pick out Liquid Death as truly the worst (as they long had claimed online) from among 10 bottled water brands. The trolls agreed. Liquid Death then flew them to L.A. for the taste test wherein each of the brands—including Liquid Death—was hidden under a brown paper lunch sack. The trolls were told to sample each of the concealed brands and see if they could tell which one was Liquid Death (again, on the criterion of it being the least palate-pleasing of the lot). But the trolls had to choose correctly because otherwise they would be hit with 50,000 volts from a taser. ***SPOILER ALERT*** They did indeed guess wrong (and duly paid the penalty).