TUSHY helped consumers pay for a professional tushy cleansing on National Toilet Paper Day

Aug. 26 was National Toilet Paper Day. Bleach-free alternative bamboo toilet-paper brand Tushy used the occasion to unroll an offer that would help 100 consumers each knock $100 off the cost of having a professional anus cleansing performed on them. More colloquially, this cosmetic procedure is known as “butthole bleaching.” No actual bleach is used, however—it’s actually a medical-grade skin peel. Consumers wanting to cash in on the offer had to buy a package of Tushy between Aug. 26 and Aug. 28, then have the procedure performed by Sept. 30.