HEINEKEN debuts booze-free dry pack for dry january

#Beer#CPG
Written By Jared Gibbons

After discovering that a growing segment of the U.S. population (led by Millennials) planned to usher in 2020 by resolving on New Year’s Day to take a break from booze, Heineken brought out a promotional, limited-edition 31-pack of their alcohol-free Heineken 0 for consumption at the rate of one can per day during “Dry January”.

Jared Gibbons

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