DOLE produced a nutrition label parody to promote the healthfulness of its fruit juices

Dole Sunshine Company deployed around London, England, a series of gigantic posters to cleverly communicate the message that junk food is bad, natural fruit juice is good. The posters resemble the nutrition information labels printed on the sides of packaged foods and beverages, but the twist is that these are “malnutrition” labels. Their purpose is to get Britons to rethink their food choices. For example, one poster with the heading "Malnutrition Facts" states that the "ink on this poster contains more Vitamin C than your average side of fries. That's because this ink is made with blueberries." The posters are supported by social, digital, and out-of-home ads.