Graphics designers were the focus of a WETRANSFER dyslexia awareness campaign

October is Dyslexia Awareness Month, and file-sharing platform WeTransfer wanted to help educate graphics designers that the reading disorder affects roughly 10 percent of the world’s population. So the brand partnered with the charitable organization Dyslexia Scotland to create an informational campaign in which the largely unloved font Comic Sans figures prominently. According to the campaigners, Comic Sans is a font found to help dyslexics see printed lettering correctly. WeTransfer and Dyslexia Scotland chose to focus on Comic Sans not to convince designers to use it but to encourage them to keep in mind the difficulties dyslexics have in reading text generally. The title of the campaign is, “There’s Nothing Comic About Dyslexia.”