COORS initiated a ‘Yellowstone’-themed ‘Live Like a Dutton’ sweepstakes

Paramount Network’s "Yellowstone" series is a huge ratings success. Coors—the official beer of “Yellowstone”—saddled up a sweepstakes called “Live Like a Dutton” (the show’s fictional family of wealthy Montana ranchers headed by actor Kevin Kostner) that will at its conclusion send the winner on an all-expenses-paid trip to the Big Mountain Ranch in Whitefish, Montana (a working ranch that’s also home to a number of celebrated music and arts festivals). The winner will be able to bring up to three guests along for the ride. While there they’ll be treated to all the Coors Banquet beer they can drink. They also will receive a “Yellowstone”-style makeover with new duds courtesy of western outfitter Seager.