COCA-COLA moved ahead with a tribute to music artist MARSHMELLO
Carbonated soft-drinks are notorious for tickling the nose, but this new one coming out from Coca-Cola also tickles the ears. No, the fizz doesn’t give off the sound of music —but the celeb whose likeness adorns the can does. In June, the beverage brand in collaboration with electronic music producer Marshmello moved forward with plans for a mid-July rollout of a limited-edition fusion of the Grammy-nominated DJ’s favorite flavors, strawberry and watermelon. The drink comes in collectible white 12-ounce cans and is the latest in Coca-Cola’s Creations series (which launched a few months ago to increase the brand’s appeal to younger consumers).