GUINNESS launches epic toast video contest this St. Patrick's Day

Guinness is celebrating St. Patrick's Day this year by launching a month-long campaign centered around epic toasts. Participants are asked to submit videos of their best toasts on the website Toast.Guinness.com until March 24.

Up to two winners will be chosen per state in the US, and each of the more than 100 winners will receive a cash prize of $10,000. The contest aims to celebrate St. Patrick's Day and encourages people to come together and share their festive toasts.

The brand is also promoting Guinness 0, its alcohol-free beer launched in 2022, and will participate in several in-person events across the US, including in Boston, Savannah, Georgia, and Baltimore.

Guinness is also partnering with City Harvest, a food rescue organization, in New York, with football stars Joe Burrow and Joe Montana, to encourage Americans to pledge 1 million service hours over the next year.