Pepsi says rum's real BFF isn't Coke, and they've got numbers to prove it

Hey rum lovers, you’ve been doing it all wrong for the last 100 years! Forget that classic ‘Rum and Coke’ or the suave ‘Cuba Libre’. PEPSI is here to crash the party. With their latest “Better with Pepsi” campaign, they're challenging the age-old belief that rum's true partner-in-crime is Coke. Imagine being at a bar and hearing someone shout out, “Rum and PEPSI, please!” It's like listening to a cover of your favorite song and realizing it might just be better than the original.

Pepsi, not missing a chance to toot its own horn, says their research found that 56% of consumers prefer Pepsi over Coke. Basically, folks think Pepsi makes rum taste like it just had a glow-up.

Pepsi’s point man, Todd Kaplan, says it’s time to wake up to a new reality. Kaplan is flabbergasted by the fact that we’ve been getting our drink orders wrong all this time.

But wait, there's more. Their campaign features origami-crafted Pepsi logos hidden on rum bottles. It's like Where's Waldo, but for adults who drink. And these little gems are limited edition since Pepsi is switching up their logo game soon.

For those in Atlanta, Los Angeles, Miami, New Orleans, and the Big Apple, keep an eye out for their cheeky ads asking questions like “Is your rum OK?” I mean, maybe our rum has been sending us signals all along and we just didn't get it.

Don’t worry, there’s a sweet deal in it for you too. They're partnering with Drizly, the online booze merchant, and tossing discounts your way when you pair Pepsi with your rum. And let's be honest, who doesn't love a good discount?

So next time you're at a bar, maybe take a leap of faith and challenge the status quo. Rum and PEPSI might just roll off the tongue more than you'd expect. Cheers to trying something new!