BARBIE’s unexpected brand collabs that had us saying, "Wait, what?"
Ever felt like the world suddenly turned into a vast Barbie dream house? Well, with the mega-success of the new “Barbie” movie, the universe seems to have gone full-on Barbie and Ken. From Ken sipping Heineken to the movie premiere becoming the ultimate pink carpet affair, let's dive into the most surprising "Barbie" brand collabs.
1. Fans get creative, and brands should be taking notes!
Remember that time we could barely scroll through our feeds without stumbling upon some pinkified brand? Turns out, Barbie’s most dedicated followers aren’t just meme creators. They're marketing geniuses in their own right. Highlights? That time Twitter user Ciaran McKeon rebranded Heineken as "Ken" (can we get a "Cheers, Barbie!"?), a hyper-realistic video of a Godzilla-sized Barbie chilling beside Dubai’s Burj Khalifa, and a hilarious mashup of “Barbie” and Christopher Nolan’s bombshell biopic “Oppenheimer” that was all kinds of awesome and confusing.
2. Who said Barbies don't wear clogs?
Fashion collabs for “Barbie” were given. I mean, it's Barbie. But Crocs? Really? In an unexpected twist, these comfy slip-ons jumped on the Barbie bandwagon and produced clogs so wild even the bravest of fashionistas might hesitate. And guess what? They nearly sold out. That’s the power of Barbie, baby.
3. Barbie’s shade of pink: Now a legit marketing strategy
Warner Bros. Pictures took Barbie's brand recognition to new heights. Forget flashy posters or fancy catchphrases; sometimes all you need is that signature Barbie pink. The Barbie selfie generator allowed fans to get a Barbie makeover. Plus, the “Barbie Dreamhouse Challenge” aired just before the movie's release. Lesson learned: Pink is more than just a color; it's an empire.
4. Find your dream Barbie or Ken on Bumble
Single? Ready to mingle? How about with a virtual Barbie or Ken? Okay, they can’t take you on a date, but the “Barbie” gang made their debut on dating app Bumble. Their purpose? To remind you just how fabulous you are. If only real dates were that straightforward.
