POPEYES gives 'Girl Dinner' TikTok trend its own twist with a yummy limited-time offering

Ah, TikTok. Making us dance, laugh, and most recently, influencing our dinner choices. From whipping up feta pasta (thanks, 2021) to grabbing that customized Starbucks drink that requires an essay-length order, TikTok trends have a sneaky way of ending up on our plates (and our hips). Enter the latest trend: 'Girl Dinner'.

A breezy scroll through TikTok might've shown you clips of ladies flaunting their chill, minimal-effort meals under the tag #girldinner – think buttered pasta, cheeky ice cream bars, and the most gourmet of all, pizza Lunchables. These meals capture the spirit of feasting on exactly what you feel like after an exhausting day. The movement's big on TikTok, with a whopping 215 million views.

Enter POPEYES, never one to miss out on a hot trend. They've put their own spin on 'Girl Dinner', concocting a special menu comprising mashed potatoes drizzled with gravy, cheesy macaroni, tangy coleslaw, spicy Cajun fries, and a pair of biscuits. This menu is available for a limited sprint and can be snagged online for pickup or delivery.

Of course, not everyone's on board. Some worry the trend might encourage unhealthy eating habits. But Olivia Maher, the OG 'Girl Dinner' TikToker, says that was never the vibe. She's all about celebrating food, relishing every bite, and diving into what you genuinely crave.

Jeff Klein, POPEYES' CMO, chipped in, revealing that the brand wanted to highlight their delicious sides, letting them shine in this trend. And honestly, who can resist those mashed potatoes? So next time you're contemplating a 'Girl Dinner', maybe give POPEYES' rendition a try. Because everything's better with biscuits.