Patrick Mahomes exploits legal loophole with ‘COORS LIGHTS Bear’ partnership

A comedic campaign by Coors Light and NFL superstar Patrick Mahomes aims to dodge league regulations that prevent athletes from endorsing beer. Instead, they're advertising a bear...yes, a bear.

As part of this tongue-in-cheek promotion, Mahomes is seen chilling with the bear in a 60-second spot. There's even a limited edition golf club head cover that looks like the bear, available for online purchase.

Mahomes ends the commercial by dubbing it "the world's most refreshing bear."