PEPSI opens nostalgic diner in NYC

The cola giant decided to take a stroll down memory lane by opening the doors to the Pepsi 125 Diner in New York's chic SoHo neighborhood. This pop-up restaurant isn’t just a feast for the stomach but a visual and nostalgic treat, celebrating 125 years of Pepsi’s bubbly history.

The diner is a live advertisement showcasing Pepsi’s new logo amidst sets from classic commercials and Instagrammable displays of brand memorabilia. For a flat $50, patrons can indulge in a three-course meal where every dish sings the praises of Pepsi, right from Pepsi-flavored bacon to Pepsi-infused ketchup aka “Colachup.”

The diner, open for a limited 10-day stint, aims to create a haven for brand aficionados to immerse themselves in a Pepsi universe for a few hours. The Pepsi Challenge booth is the cherry on top, reviving the iconic 70s and 80s campaign that dared to pit Pepsi against Coca-Cola in a blind taste test.

In a world drowning in choices, PEPSI hopes this diner experience will help folks make quicker beverage decisions while basking in the brand’s rich history. It’s more than a marketing gimmick; it's a journey through time with a soda pop in hand!