7-ELEVEN scores a touchdown with ‘always open’ merch courtesy of Ja’Marr Chase

7-Eleven, the convenience store chain known for its ‘always open’ ethos, made a clever play recently. Seizing on Cincinnati Bengals star Ja’Marr Chase’s exasperated comment about always being f**king open, the brand teamed up with the footballer for a collection of ‘Always Open’ merchandise. The line-up includes snazzy hats, T-shirts, and a 7-Eleven pendant, all minus the f-bomb from Chase’s original comment.

The star and his teammates donned the gear before a game, giving 7-ELEVEN a touchdown in headlines and positive media buzz. It's a classic case of a brand scoring big by hitching its wagon to a star's moment of frustration. This cheeky move not only got 7-ELEVEN some extra limelight but also reaffirmed its core brand message with a dash of humor and a slice of popular culture.