OREO honors 10-year anniversary of ‘dunk in the dark’

Remember Oreo's ingenious real-time marketing stint during the 2013 Super Bowl blackout? That was 10 years ago (feel old yet?) Fast forward to today and the cookie king is back with a 30-second commercial slated for the 2024 Super Bowl. This commercial rendezvous is not just a comeback, but a testament to Oreo's lasting imprint on Super Bowl advertising folklore.

The "Dunk in the Dark" tweet from 2013 is a classic case of when the lights went out, Oreo shined bright, with a tweet that got retweeted a whopping 10,000 times within an hour. Now, teaming up with The Martin Agency, the brand aims to recreate magic on screen during the second quarter of the game.

Oreo's foray back into Super Bowl commercials reflects not just a cookie craving but a nibble at the evolving social media landscape, which has seen platforms like Twitter (now X) and new entrants like TikTok jostle for brand attention. While the broader strategy remains a Mondelēz secret, one thing's for sure, Oreo is set to dunk its way back into Super Bowl and social media history.