WENDY'S "where's the beef?' is back!

Wendy's is bringing back its iconic "Where's the Beef?" slogan. The fast-food chain is hoping to revive its old-school marketing technique and attract new customers through its sponsorship of a car in the Daytona 500 and the upcoming NCAA March Madness men's and women's basketball tournaments.

Wendy's is not alone in using classic slogans to entice customers. Burger King, KFC, and McDonald's have all tapped into nostalgia chic to re-engage with customers who grew up with these brands. In an age where restaurants are constantly innovating and offering discounts, the return of classic slogans seems to be a good ROI on advertising equity. So, let's all take a bite of the past with Wendy's and see if it still packs a punch!