ABSOLUT & SPRITE make a mashup cocktail

When Coca-Cola and Pernod Ricard decide to whip up a cocktail, you know it’s going to be a bubbly affair. Set to launch a ready-to-drink Absolut & Sprite vodka cocktail in 2024, these beverage behemoths are stirring the European markets while keeping the U.S. on their tipsy toes waiting. This collaboration mirrors Coke’s journey towards becoming a “total beverage company” and taps into the rising tide of consumer love for premixed cocktails.

The Absolut & Sprite cocktail, with a modest 5% alcohol by volume, is another example of classic bar calls morphing into canned comforts. While the U.S. had its taste of Jack & Coke, Europe is gearing up for this fizzy fusion. Coca-Cola's venture with Pernod Ricard is more than a clink of glasses; it's a toast to evolving consumer preferences and brand alliances that promise to elevate the alcoholic ready-to-drink category. And as Absolut preps up for a cranberry cocktail with Ocean Spray, the beverage landscape is buzzing with brand mashups, one sip at a time.